Originally from Iran, I am currently a Marketing Researcher at Sharif university of technology. I work on NLP & AI for Consumer Insights. I received MBA from the Sharif university of technology, and B.S. in Mechanical Engineering from the Ferdowsi University of Mashhad.

I love computers, AI mdoels, data crawling and addressing questions using ML and DL methods. On this path, I have done some researches at the Sharif (as a master student). I have also worked on many interesting NLP and machine learning problems in order to automate tasks.

• Show What You Say, Say What You Show: A New Measure of Successful Listing with Empirical Evidence from Airbnb
  Hosein Behrad, and Mansour Shahhosseini
  Submitted manuscript to European Journal of Marketing (EJM), 2025.
• The Impact of e-WOM Sentiment on Sales: An Attribute Level Analysis of Search and Experience Attributes
  Hosein Behrad, and Shirin Aslani
  Submitted manuscript to Journal of Retailing and Consumer Services, 2025.
• What will happen to celebrity endorsers after a brand crisis: An empirical approach using a natural experiment
  Hosein Behrad
  Working Paper.

Interests

Data Intelligence
Multimodal AI
Cognitive Automation
Vision–Language Systems
AI & Marketing Insight